With 'SubwayTakes' in Toronto, viral interviews rewrite rules of celeb promotion

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Nayman, A. (2026, October 3). With 'SubwayTakes' in Toronto, viral interviews rewrite rules of celeb promotion. Toronto Star. https://www.thestar.com/entertainment/movies/with-subwaytakes-hitting-toronto-viral-interviews-rewrite-rules-of-celebrity-promotion/article_593e104f-6e2d-4aaa-922c-0ee8c44f5d6c.html

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Toronto Star · collected 2026-10-03 · by Adam Nayman

Quick Summary

In October, "SubwayTakes," a viral interview series, will release Toronto episodes filmed on the TTC with host Kareem Rahma interviewing both ordinary people and celebrities. Wearing an oversized suit and sunglasses, Rahma engages passersby in trivial debates, such as whether shorts should be banned or if naps are unacceptable, aiming for full agreement from participants.

Written by AI on 2026-10-03, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In October, Kareem Rahma launched a viral digital interview series called "SubwayTakes" in Toronto, featuring discussions on the city's subway system (TTC). Rahma conducts interviews with both strangers and celebrities while riding public transit during rush hour, using his Presto card as a microphone prop. He dresses in oversized suits and sunglasses to create a hipster-verité look. The premise involves presenting trivial or humorous statements for participants to debate until they reach full agreement, such as "the government should pay for people’s parents to go to therapy" or "naps are disgusting."

Written for “Subway Takes Viral Interviews” on 2026-11-02, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Subway Takes Viral Interviews

Entertainment · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

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Claims extracted

sentences that state something as happening or true

Uncertain

0 of 7 hedged ("reportedly", "may", "according to")

Leaning

not political

takes no side on a contested political question

Publisher signals

64/100

Toronto Star's corrections and hedging, across everything collected from it. Not a measure of accuracy.

Outlets on this story

Entertainment

Same framing elsewhere

articles that frame the event the way this one does

Analyzed 2026-10-03 · how these are computed

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Publisher

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Who wrote this

Adam Nayman

3 article(s) here · 1 carrying a prediction

🔮 Surprise: it’s both of them, and a Halloween double feature of “Obsession” and “You Can See Everything” would be instructive.

2026-10-31 · mixed framing · This year's scariest movies were not all horror films — they reflect our life and times

🔮 In October, the viral digital interview series “SubwayTakes” will debut a series of Toronto episodes filmed on the TTC.

2026-10-03 · assertive framing · With 'SubwayTakes' in Toronto, viral interviews rewrite rules of celeb promotion

Also by Adam Nayman

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Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Presto TTC Toronto

Subjects

Kareem Rahma PERSON · 1× Presto ORG · 1× Rahma PERSON · 1× TTC ORG · 1× Toronto GPE · 1×

Narrative

Clad in an oversized suit and sunglasses that comprise a kind of hipster-verité ensemble, Rahma tosses out possible talking points — the more trivial the better — to strangers and celebrities and positions himself as a devil’s advocate.

framing: assertive · carried by 1 article(s) · first seen 2026-10-03

🔮 In October, the viral digital interview series “SubwayTakes” will debut a series of Toronto episodes filmed on the TTC.

2026-10-03 · Toronto Star

With 'SubwayTakes' in Toronto, viral interviews rewrite rules of celeb promotion · assertive framing

Claims (7 extracted, 0 hedged)

In October, the viral digital interview series “SubwayTakes” will debut a series of Toronto episodes filmed on the TTC. asserted

series → debut → TTC

The jokes about host Kareem Rahma and the folks on the other end of his Presto-card-mounted microphone getting stuck between stations — especially during rush hour — write themselves. asserted

getting → mount → themselves

(“He needs to do it on Line 2 for the real good s—t,” read one popular post on X.) asserted

post → need → X.

The premise of “SubwayTakes” riffs on a long tradition of person-on-the-street interviews. asserted

premise → riff → interviews

Rahma → clothe → advocate

A few classic examples: “The government should pay for people’s parents to go to therapy”; “Nobody should be allowed to wear shorts”; “Naps are disgusting.” asserted

Naps → pay → shorts

The goal is for each participant to convince the other, and no less than fully: the minimum threshold for agreement is 100 per cent. asserted

threshold → convince → agreement

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