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Coke and Pepsi conned us into believing litter was our fault. This trick is even worse

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Fernandes, C. (2026, October 6). Coke and Pepsi conned us into believing litter was our fault. This trick is even worse. The Sydney Morning Herald. https://www.smh.com.au/technology/coke-and-pepsi-conned-us-into-believing-litter-was-our-fault-this-trick-is-even-worse-20261006-p61301.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Sydney Morning Herald · collected 2026-10-06 · by Clinton Fernandes

Quick Summary

Anthropic, the company behind AI programs like Claude, has been privately meeting with religious scholars under nondisclosure agreements to argue that its AI possesses consciousness. Christopher Olah, Anthropic's co-founder, hosted dinners and provided gifts for attendees, including Catholic professors and a Church of Jesus Christ of Latter-day Saints cleric. The article compares this tactic to the "Crying Indian" ad by Keep America Beautiful in the 1970s, which was actually funded by beverage companies like Coca-Cola and PepsiCo to shift blame for littering onto consumers rather than themselves. Similarly, Anthropic aims to deflect responsibility for potential harm caused by its AI technology.
Written by AI on 2026-10-06, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Anthropic, the company behind the Claude series of AI programs, has been privately meeting with religious scholars since early 2023 to argue that its AI systems possess a form of consciousness. These meetings involve discussions about the ethical implications of AI and have included various religious figures such as Catholic professors, evangelical writers, and representatives from the Church of Jesus Christ of Latter-day Saints. Christopher Olah, a co-founder of Anthropic, has hosted these closed-door sessions and provided attendees with gifts like handwritten thank-you cards and special edition books detailing the company's ethical guidelines for AI. Despite attempts to directly lobby Pope Leo’s advisers in the Vatican, these efforts were unsuccessful when the Pope declined their advances. The goal appears to be to build a consensus around AI consciousness to shield Anthropic from potential criminal or civil charges related to harm caused by its software.

Written for “Soft Drink Industry Backlash” on 2026-11-01, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Soft Drink Industry Backlash
Technology · 1 article(s) covering the same event.

Compared with similar articles

This article reads leans strongly left and hedges 11% of its claims. Each row says how that neighbour differs.
The Straits Times
⚖️ Leans left further right than this Hedges 5 of 18 claims Outlet record 66/100
“Article A discusses private seminars held by Anthropic to convince religious scholars of AI consciousness, while Article B reports on Anthropic updating its usage policy to ban cruel behavior towards its AI systems.”
New York Post
Hedges 7 of 41 claims Outlet record 66/100
“While both articles discuss Anthropic's efforts to convince religious leaders about AI consciousness, they describe different aspects and outcomes of their activities.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
46
sentences that state something as happening or true
Uncertain
11%
5 of 46 hedged ("reportedly", "may", "according to")
Leaning
Leans strongly left
of the writing, not the subject · beta estimate
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Technology
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-06 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 5759 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Clinton Fernandes
1 article(s) here · 1 carrying a prediction
🔮 Building such a consensus would help Anthropic evade criminal or civil charges resulting from harm caused by its software.
The only article under this byline in the corpus.

Topics

Anthropic Australia Catholic Claude Keep America Beautiful

Subjects

Anthropic ORG · 7× Keep America Beautiful ORG · 3× Australia GPE · 2× Chinese NORP · 2× African NORP · 1× Catholic NORP · 1× Christopher Olah PERSON · 1× Orthodox NORP · 1× Sikh NORP · 1× the Church of Jesus Christ of Latter-day Saints ORG · 1×

Narrative

In the sensitive field of medicines and medical devices, the Therapeutic Goods Administration assesses new drugs before they are sold, tracks their safety once the public starts using them, manages compliance, conducts testing, and takes action against serious, deliberate and repeated non-compliance.
framing: assertive · carried by 1 article(s) · first seen 2026-10-06
🔮 Building such a consensus would help Anthropic evade criminal or civil charges resulting from harm caused by its software.
2026-10-06 · The Sydney Morning Herald
Coke and Pepsi conned us into believing litter was our fault. This trick is even worse · assertive framing

Claims (46 extracted, 5 hedged)

Anthropic, the company behind the Claude series of AI programs, has been wining and dining religious scholars behind a veil of non-disclosure agreements. asserted
Anthropic → win → agreements
It is trying to convince them that its AI programs possess a form of consciousness. asserted
programs → try → consciousness
Building such a consensus would help Anthropic evade criminal or civil charges resulting from harm caused by its software. asserted
Anthropic → build → software
Australia’s regulators shouldn’t allow themselves to be conned. asserted
themselves → allow → ?
Christopher Olah, a 34-year-old co-founder of Anthropic, has been holding private seminars for months with dozens of religious thinkers to explore the possibility of AI consciousness. asserted
Olah → hold → consciousness
Attendees have included various Catholic professors, evangelical writers, a scholar of African Indigenous knowledge, a Sikh human rights advocate, a senior cleric of the Church of Jesus Christ of Latter-day Saints, and an Orthodox rabbi from Israel. asserted
Attendees → include → Israel
The meetings have concluded with dinner at a high-end restaurant and gifts of a handwritten thank-you card, a coffee mug, and a specially bound copy of the AI model’s “constitution”. asserted
meetings → conclude → constitution
Anthropic tried to directly lobby the Pope’s advisers in the Vatican but failed when Pope Leo rejected their overtures. asserted
Leo → try → overtures
Anthropic is merely trying to do what other powerful industry groups have done before: frame a problem and propose a solution that suits its interests. asserted
that → try → interests
Then its people in Congress and the White House can enact laws that ratify that narrative. asserted
that → enact → narrative
It is a familiar tactic known as regulatory capture. asserted
It → know → capture
Other industry groups have tried previously to influence regulation by reframing the problem to deflect blame from themselves. asserted
groups → try → themselves
In the 1970s, the non-profit group Keep America Beautiful ran advertisements against littering, saying: “People start pollution; people can stop it.” asserted
people → run → it
Known as the “Crying Indian” ad, it showed a Native American in a canoe who later sheds tears because people throw rubbish into rivers. asserted
people → know → rivers
Keep America Beautiful encouraged people to recycle and not throw empty drink bottles away. asserted
Beautiful → encourage → bottles
The commercial won industry awards and is still remembered for its powerful message. asserted
commercial → win → message
But in reality, the Crying Indian was played by an Italian-American actor and Keep America Beautiful was an industry group created by Coca-Cola, PepsiCo, American Can, Owens-Illinois Glass and other beverage and packaging firms. asserted
Beautiful → play → Cola
Their shift from reusable glass bottles to single-use, disposable packaging resulted in billions of plastic containers being discarded. asserted
billions → result → containers
They wanted to shift the responsibility for pollution onto the individual consumer and away from themselves. asserted
They → want → themselves
Anthropic’s outreach to religious scholars should be understood with this background in mind. asserted
outreach → understand → mind
Public hostility to risk-laden AI products is growing, and so it wants to grab the microphone and lead the protest. asserted
it → lade → protest
In effect, Anthropic wanted to build a consensus that it ought not be liable for criminal or civil charges. asserted
it → want → charges
Since it can’t blame consumers, it claims the software itself may be liable. uncertain
software → blame → consumers
Australia’s regulators shouldn’t be fooled. asserted
regulators → fool → ?
US President Donald Trump supports the market-driven model, which largely leaves decisions in the hands of the tech companies. asserted
which → support → companies
Last week, he publicly rejected calls for government regulation, instead calling for “morally binding” commitments. asserted
he → reject → commitments
Legally binding ones were unnecessary because the AI companies had “the smartest people in the world watching over each other”. asserted
companies → have → other
The market-driven approach protects the companies from real-world harms caused by their models. asserted
approach → drive → models
It transfers the risks to society. asserted
It → transfer → society
The Chinese government backs a state control model, which enables government censorship and mass surveillance, asserted
which → back → censorship
It also preserves stability by ensuring that the ruling Communist Party can take coercive action when it needs to. asserted
it → preserve → action
Some countries find the Chinese model appealing, but a multi-party parliamentary democracy such as Australia would regard intrusive government laws as unacceptable. asserted
democracy → find → laws
Australia’s regulators may therefore consider the third option, which is a rights-driven model from the European Union. uncertain
which → consider → Union
It seeks to protect fundamental human rights, preserve democratic structures, and distribute some of the power and profits from giant digital platforms to smaller tech companies, users and the public at large. asserted
It → seek → companies
The EU has a valuable consumer market of more than 400 million people. asserted
EU → have → people
It therefore possesses “regulatory power”; technology corporations must comply with EU laws that protect citizens’ privacy, human rights and consumer rights, or lose access to a $20 trillion market. asserted
that → possess → market
The US hates the EU model and is trying to undermine it because other countries may copy it, thus undermining the profitability of US tech companies abroad. uncertain
countries → hat → companies
Australia’s regulators may wish to align their thinking with the EU now, while discussions are still fluid, rather than wait until they’re already baked in. uncertain
they → wish → EU
Australia can bring our successful domestic experience to these discussions. asserted
Australia → bring → discussions
In the sensitive field of medicines and medical devices, the Therapeutic Goods Administration assesses new drugs before they are sold, tracks their safety once the public starts using them, manages compliance, conducts testing, and takes action against serious, deliberate and repeated non-compliance. asserted
public → assess → compliance
…and 6 more, not listed.
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