Claims extracted
28
sentences that state something as happening or true
Uncertain
7%
2 of 28 hedged
("reportedly", "may", "according to")
Leaning
Leans strongly right
of the writing, not the subject · beta estimate
Publisher signals
68/100
Daily Mail's corrections and
hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Almost every Prime Minister identifies a fictional voter they need to target on the road to No 10.
asserted
they → identify → No
Tony Blair had middle-class Mondeo Man in 1997 and Boris Johnson needed older, working-class Workington Man to topple Labour's Red Wall in 2019.
asserted
Johnson → have → 2019
Now The Mail on Sunday has been told Kemi Badenoch has Waitrose Woman in her sights as the Tories gear up for a snap election.
asserted
Tories → tell → election
The caricature underpins a new strategy to win back voters who one shadow cabinet minister said are 'sick to the back teeth of being hammered by tax rises'.
asserted
minister → underpin → rises
According to insiders, she is 'aspirational.
uncertain
she → accord → insiders
Our target voter wants to work hard, get on and pay less tax so they can have more money in their pocket.
asserted
they → want → pocket
'They may have voted Labour or Lib Dem at the last election but were heartily sick of the Conservatives.
uncertain
They → vote → Conservatives
'Maybe because of the way we behaved, we didn't deliver, or we were in too long.
'
asserted
we → behave → way
There's a bunch of different things, but these people are still Tories when it comes to the economy.
asserted
it → be → economy
The Mail on Sunday has been told Kemi Badenoch has Waitrose Woman in her sights as the Tories gear up for a snap election
'
asserted
Tories → tell → election
There is a slightly conventional Westminster way of looking at people as only Left wing or only Right wing – we are not doing that.'
asserted
we → be → that
This strategy helps explain some of the policies unveiled at this week's party conference in Birmingham.
asserted
strategy → help → Birmingham
Mrs Badenoch's offer to the country includes abolishing Inheritance Tax on the family home, childcare support for parents on £100,000 and scrapping the 'grocery tax' - paid for by slashing the welfare budget.
asserted
offer → include → budget
The Tory leader used her conference speech to compare her fortunes to the revival of M&S.
asserted
leader → use → M&S.
But it is Waitrose which is more instructive as to who they are going after.
asserted
they → go → who
Recent polling by YouGov of those who do their weekly shop at Waitrose put Labour on 28pts, the Tories on 24pts and Lib Dems on 21pts.
asserted
who → do → 21pts
But the Tory internal polling operation is leaving nothing to chance.
asserted
operation → leave → chance
One insider said: 'We have done a ton of opinion research over the last 18 months.
'
asserted
We → say → months
A lot of time has been spent listening to people and research identifying these things.
asserted
lot → spend → things
You do have to appear reasonable or they won't come back.'
asserted
they → have → ?
Those close to Mrs Badenoch are acutely aware that the Tory brand is still tarnished after a tumultuous time in office.
asserted
brand → tarnish → office
As well as devising their target voters, they are trying to restore credibility.
asserted
they → devise → credibility
One CCHQ source said: 'There are three things you can do for credibility.
asserted
you → say → credibility
Number one: have very clear and detailed plans that stack up.
asserted
that → have → plans
'Number two: be prepared to show you will insist on it being delivered.
asserted
it → show → ?
'This is what polling shows people like about Kemi.
asserted
people → show → Kemi
She knows what she believes and wants to take the country with her.
asserted
she → know → her
'
With a general election looming, only time will tell whether 'Waitrose woman' can save the Tories.
asserted
woman → loom → Tories