The Aporia
Everett, B. (2026, October 12). Obama cuts ad in Mississippi Senate race. Semafor. https://www.semafor.com/article/10/11/2026/obama-cuts-ad-in-mississippi-senate-race
Everett, Burgess. “Obama cuts ad in Mississippi Senate race.” Semafor, 12 Oct. 2026, https://www.semafor.com/article/10/11/2026/obama-cuts-ad-in-mississippi-senate-race.
Everett, Burgess. “Obama cuts ad in Mississippi Senate race.” Semafor, October 12, 2026. https://www.semafor.com/article/10/11/2026/obama-cuts-ad-in-mississippi-senate-race.
Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.
Former President Barack Obama has cut a 30-second ad for Scott Colom, a Democratic candidate running against incumbent Republican Senator Cindy Hyde-Smith in Mississippi's Senate race. This move reflects Democrats' efforts to boost their chances of an upset victory in the traditionally conservative state. The ad, part of a seven-figure media buy across digital and radio platforms statewide, features Obama urging voters to "send Scott Colom to the US Senate" because he has made his community safer as a district attorney and fought corruption.
Colom is challenging Hyde-Smith, who previously blocked his nomination for a federal judgeship under President Joe Biden. Despite being an underdog in deep red Mississippi, national Democrats see potential in the race due to the state's significant Black population. Obama’s endorsement aims to increase voter turnout among key demographics ahead of next month’s election.