The Aporia · Apple will sell 6 million iPhone duos in 2026, Counterpoint says

Counterpoint Research predicts that Apple will sell approximately six million units of the iPhone Duo in 2026, according to a report by Bloomberg. The device, priced at $1,999 and set for an October release, is expected to influence the foldable phone market, which IDC projects will grow to 22.9 million units shipped this year with Apple's entry. In China, where Apple’s iPhone 18 Pro family has seen strong initial sales despite a broader smartphone market decline of 17%, Apple now holds a significant 33% share in the Chinese market, up from its usual equal footing with competitors like Huawei and Xiaomi.

Written by AI on 2026-09-30, from this article's own text only (the story summary below draws on all the coverage).

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Apple is forecasted to sell about 6 million units of its new foldable iPhone Duo in 2026, according to Counterpoint Research. The iPhone Duo, priced at US$1,999, was introduced alongside the iPhone 18 Pro family this month and will be released in October. Counterpoint senior analyst Ivan Lam noted that actual sales could depend on Apple’s ability to scale up production of the new device. Market researcher IDC predicts foldable devices will grow by 13% to ship approximately 22.9 million units globally, with significant contributions from Apple's entry into this market segment. Without the iPhone Duo, the foldable smartphone category would have declined; however, its launch is expected to help drive sales growth. Additionally, Apple’s Pro edition smartphones have seen a 12% rise in initial sales compared to previous years, as consumers are being steered towards pricier models without base-model upgrades this year.

Written for “Apple iPhone Sales Forecast” on 2026-11-03, grounded in this article and the 0 other(s) covering the same event.

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The Straits Times

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The company’s Pro edition smartphones were for the first time released without a corresponding base-model upgrade, steering consumers looking for an upgrade to the pricier models and helping deliver a 12% rise compared to the iPhone 17 Pro’s initial sales.

framing: assertive · carried by 1 article(s) · first seen 2026-09-30

🔮 Apple will sell 6 million iPhone duos in 2026, Counterpoint says Apple is set to sell about six million units of the iPhone Duo this year, Counterpoint Research said, offering the first estimate for how the company’s inaugural foldable device will fare.

2026-09-30 · The Straits Times

Apple will sell 6 million iPhone duos in 2026, Counterpoint says · assertive framing

Apple will sell 6 million iPhone duos in 2026, Counterpoint says Apple is set to sell about six million units of the iPhone Duo this year, Counterpoint Research said, offering the first estimate for how the company’s inaugural foldable device will fare. asserted

device → sell → estimate

The figure, more typical of the niche foldable segment than Apple’s usual smartphone sales, is contingent on how well the company ramps up production of the new hardware, Counterpoint senior analyst Ivan Lam said. asserted

Lam → ramp → hardware

Priced at US$1,999 (S$2,554) and set for an October release, the iPhone Duo sits atop the Apple line-up and carries industry-wide hopes for stoking greater interest and sales of foldables. asserted

Duo → price → foldables

Market researcher IDC estimates foldables will grow 13% to 22.9 million units shipped this year with Apple’s help. asserted

foldables → estimate → help

Without the iPhone Duo, the segment would have seen a decline, it said. asserted

it → see → decline

Introduced alongside the Duo this month, Apple’s iPhone 18 Pro family has gotten off to a fast start in China, Counterpoint said. asserted

Counterpoint → introduce → China

smartphones → release → sales

That performance bucked a broad downtrend in the world’s largest smartphone market, with Chinese brands taking the brunt of a 17% year-on-year decline across this summer, according to the researchers. uncertain

brands → buck → researchers

That helped Apple grab 33% of China’s highly competitive smartphone arena, an unusual feat when companies like Huawei, Oppo, Vivo and Xiaomi usually have roughly equal shares with Apple. asserted

companies → help → Apple

But elevated component costs are forcing all phone makers to raise prices and try to make up the shortfall of unit sales in higher revenue per unit. asserted

costs → force → unit

That works in Apple’s favour by narrowing the cost advantage of its rivals. asserted

That → work → rivals

“Price hikes of over US$200 on many Chinese flagship models may have raised the price anchor, strengthening the iPhone’s relative value proposition,” Lam said. uncertain

Lam → raise → proposition

Apple will sell 6 million iPhone duos in 2026, Counterpoint says

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