The Aporia · Has ASOS been hacked? Customers concerned after receiving alert

Has ASOS been hacked? Customers concerned after receiving alert

Read the original at Evening Standard ↗

Cite

APA MLA Chicago

Place, T. (2026, October 6). Has ASOS been hacked? Customers concerned after receiving alert. Evening Standard. https://www.standard.co.uk/news/uk/asos-hacked-alert-customers-app-snowflake-compromised-b1299696.html

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Quick Summary

On Tuesday morning, customers of ASOS received an alert suggesting that the company’s Snowflake data platform may have been compromised by hackers. The notification included a threat to leak information unless the ASOS DPO and IT departments engaged with the attackers via Telegram. Over 400 users reported issues on Downdetector, indicating potential problems with ASOS services. With around 17 million customers globally, ASOS is required under UK law to report data breaches within three days if they pose a high risk. The company has not yet commented on the situation.

Written by AI on 2026-10-06, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

On Tuesday morning, ASOS customers received a phone alert claiming the retailer had been hacked. The message included a link to a Telegram chat threatening to leak customer data unless ASOS engaged with the hackers. Snowflake, an online platform used for storing and analyzing large amounts of data, was cited as being compromised by the alleged attackers.

More than 400 customers reported issues on Downdetector, and ASOS's shares fell almost 12% on the London Stock Exchange. The company acknowledged the issue but stated that it did not believe payment card information or account passwords were impacted, though personal data such as names and contact details may have been accessed.

ASOS has 17 million customers in over 150 countries, with the UK being its largest market at 49% of revenues. The company is currently undergoing a major turnaround program to halt declining sales and return to profit. Previous high-profile retail hacks include those on Marks & Spencer and Harrods.

Cyber experts warn that these incidents create ideal conditions for phishing attacks, urging customers to be wary of potential follow-up communications from ASOS or any other suspicious emails or texts.

Written for “Asos Data Breach” on 2026-10-30, grounded in this article and the 15 other(s) covering the same event.

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Claims extracted

sentences that state something as happening or true

Uncertain

1 of 11 hedged ("reportedly", "may", "according to")

Leaning

not political

takes no side on a contested political question

Publisher signals

65/100

Evening Standard's corrections and hedging, across everything collected from it. Not a measure of accuracy.

Outlets on this story

Technology

Same framing elsewhere

articles that frame the event the way this one does

Who wrote this

Tom Place

145 article(s) here · 1 carrying a prediction

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🔮 No arrests have yet been made, while the Met continue their enquiries. Detective Chief Inspector Wayne Jolley from the Met’s Specialist Crime Command, who is leading the investigation, said: “We recognise the shock and concern this will have caused the community and my thoughts are with the victims’ loved ones at this difficult time.” He added: “I am keen to speak to anyone who was travelling in the area on Thursday night and might have any information or dashcam footage which could be relevant.” “Any information you have, no matter how small or insignificant you think it is, could prove vital to our investigation.

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Also by Tom Place

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2026-10-29 · Evening Standard

Legendary actor Sir Patrick Stewart dies aged 86

2026-10-29 · Evening Standard

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2026-10-28 · Evening Standard

Nothing else under this byline is closely related to this article, so these are simply their most recent.

All 145 articles by Tom Place →

Narrative

Claims (11 extracted, 1 hedged)

The notification, which was sent shortly before 10am on Tuesday morning, claims that the hackers have “fully compromised the Snowflake instance”. uncertain

hackers → send → instance

The message contains a link to a Telegram chat, threatening the ASOS DPO and IT departments to “engage with us, or we will leak it”. asserted

we → contain → it

DPO refers to the data protection officer, someone in a company who takes responsibility for safeguarding customers’ information. asserted

who → refer → information

Snowflake is an online data platform used by a wide array of companies, which lets organisations store, analyse, and share massive amounts of data in one location. asserted

organisations → use → location

More than 400 customers have flagged the issue on Downdetector as of 10.30am, which monitors issues with websites and apps. asserted

which → flag → websites

One user wrote: “Never deleted my payment methods so quick”, while another said: “Nightmarish day in the office today for DevOps engineers at ASOS”. asserted

another → write → ASOS

ASOS has around17 million customers in more than 150 countries, and reported revenues of £2.5 billion in 2025. asserted

ASOS → have → 2025

UK law requires British companies to report any data breaches to officials within three days. asserted

law → require → days

They also must notify any affected people in the case of any “high-risk hacks. asserted

Has ASOS been hacked? Customers concerned after receiving alert

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Claims (11 extracted, 1 hedged)