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Asos app users sent 'hacked' message from online retailer

Read the original at ABC News (AU) ↗
Cite

Campbell, C. (2026, October 6). Asos app users sent 'hacked' message from online retailer. ABC News (AU). https://www.abc.net.au/news/2026-10-06/asos-app-users-sent-hacked-message/107236520

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

ABC News (AU) · collected 2026-10-06 · by Claire Campbell

Quick Summary

Asos, an online fashion retailer, reported that some of its app users received a message stating that the company’s systems had been hacked. Following this notification, Asos’s share prices fell by 10 percent. The company responded by confirming they are aware of the situation and currently investigating the matter.
Written by AI on 2026-10-06, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

On Tuesday morning, ASOS customers received a phone alert claiming the retailer had been hacked. The message included a link to a Telegram chat threatening to leak customer data unless ASOS engaged with the hackers. Snowflake, an online platform used for storing and analyzing large amounts of data, was cited as being compromised by the alleged attackers.

More than 400 customers reported issues on Downdetector, and ASOS's shares fell almost 12% on the London Stock Exchange. The company acknowledged the issue but stated that it did not believe payment card information or account passwords were impacted, though personal data such as names and contact details may have been accessed.

ASOS has 17 million customers in over 150 countries, with the UK being its largest market at 49% of revenues. The company is currently undergoing a major turnaround program to halt declining sales and return to profit. Previous high-profile retail hacks include those on Marks & Spencer and Harrods.

Cyber experts warn that these incidents create ideal conditions for phishing attacks, urging customers to be wary of potential follow-up communications from ASOS or any other suspicious emails or texts.

Written for “Asos Data Breach” on 2026-10-30, grounded in this article and the 15 other(s) covering the same event.

Story

📰 Asos Data Breach
Technology · 16 article(s) covering the same event. Compare every outlet's account →

Compared with similar articles

This article reads unscored and hedges 0% of its claims. Each row says how that neighbour differs.
Evening Standard
Hedges 3 of 17 claims Outlet record 65/100
BBC News
Hedges 6 of 31 claims Outlet record 69/100
The Straits Times
Hedges 3 of 23 claims Outlet record 66/100
Evening Standard
Hedges 1 of 11 claims Outlet record 65/100
Evening Standard
Hedges 0 of 7 claims Outlet record 65/100
The Guardian
Hedges 3 of 15 claims Outlet record 66/100
Evening Standard
Hedges 3 of 15 claims Outlet record 65/100
Evening Standard
Hedges 1 of 4 claims Outlet record 65/100
Evening Standard
Hedges 1 of 19 claims Outlet record 65/100
Evening Standard
Hedges 3 of 22 claims Outlet record 65/100
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
4
sentences that state something as happening or true
Uncertain
0%
0 of 4 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
68/100
ABC News (AU)'s corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
16
Technology
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-06 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

ABC News (AU) · 4383 article(s) · 10 correction(s) detected
Running correction rate · 10 correction(s)

Who wrote this

Claire Campbell
5 article(s) here · 0 carrying a prediction
🔮 Brendan Nugent set to face court on three charges
🔮 He said changes to the aviation industry would inevitably come from the incident.
🔮 The 67-year-old from Adelaide's north had stopped going to the dentist years ago because she said she "couldn't afford it".
Also by Claire Campbell
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Asos

Subjects

Asos ORG · 3×

Narrative

In short: Asos app users have been sent a phone notification claiming the online fashion retailer had been hacked.
framing: assertive · carried by 1 article(s) · first seen 2026-10-06
2026-10-06 · ABC News (AU)
Asos app users sent 'hacked' message from online retailer · assertive framing

Claims (4 extracted, 0 hedged)

Asos 'investigating' phone message sent saying online retailer had been 'hacked' asserted
retailer → investigate → message
In short: Asos app users have been sent a phone notification claiming the online fashion retailer had been hacked. asserted
retailer → send → notification
The UK company's share prices slumped 10 per cent after. asserted
prices → slump → ?
Asos says it is "aware of the notification and investigating". asserted
it → say → notification
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