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What can I do to protect myself after 'Asos hacked' message?

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Cite

BBC News. (2026, October 6). What can I do to protect myself after 'Asos hacked' message? BBC News. https://www.bbc.co.uk/news/articles/ck1l3g8097rzo?at_medium=RSS&at_campaign=rss

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

BBC News · collected 2026-10-06 · by BBC News

Quick Summary

On Tuesday morning, Asos users in the UK received unauthorized push notifications via the app’s messaging system, which appeared to be from hackers demanding contact and threatening data leaks. The company responded by taking immediate action to restrict access and is investigating with external experts and authorities. While the extent of compromised information remains unclear, Asos assured customers that payment-card information and account passwords are believed safe from impact. Users are advised not to click on any links in these messages and to update their passwords across multiple sites for enhanced security.
Written by AI on 2026-10-06, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

On Tuesday morning, ASOS customers received a phone alert claiming the retailer had been hacked. The message included a link to a Telegram chat threatening to leak customer data unless ASOS engaged with the hackers. Snowflake, an online platform used for storing and analyzing large amounts of data, was cited as being compromised by the alleged attackers.

More than 400 customers reported issues on Downdetector, and ASOS's shares fell almost 12% on the London Stock Exchange. The company acknowledged the issue but stated that it did not believe payment card information or account passwords were impacted, though personal data such as names and contact details may have been accessed.

ASOS has 17 million customers in over 150 countries, with the UK being its largest market at 49% of revenues. The company is currently undergoing a major turnaround program to halt declining sales and return to profit. Previous high-profile retail hacks include those on Marks & Spencer and Harrods.

Cyber experts warn that these incidents create ideal conditions for phishing attacks, urging customers to be wary of potential follow-up communications from ASOS or any other suspicious emails or texts.

Written for “Asos Data Breach” on 2026-10-30, grounded in this article and the 15 other(s) covering the same event.

Story

📰 Asos Data Breach
Technology · 16 article(s) covering the same event. Compare every outlet's account →

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This article reads unscored and hedges 19% of its claims. Each row says how that neighbour differs.
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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
31
sentences that state something as happening or true
Uncertain
19%
6 of 31 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
69/100
BBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
16
Technology
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-06 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

BBC News · 4688 article(s) · 5 correction(s) detected
Running correction rate · 5 correction(s)

Who wrote this

BBC News
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Wire or desk byline, not an individual reporter.
Also by BBC News
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2026-10-30 · BBC News
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 197 articles by BBC News →

Topics

ASOS DPO Asos BBC Snowflake Telegram

Subjects

Asos ORG · 11× Check Point ORG · 2× Snowflake ORG · 2× ASOS DPO ORG · 1× BBC ORG · 1× Charlotte Wilson PERSON · 1× NCSC ORG · 1× Telegram ORG · 1× The National Cyber Security Centre ORG · 1× Which? ORG · 1×

Narrative

The advice for a strong password is to mix numbers, symbols and upper and lower case characters, and avoid using the same password across multiple accounts Turn on two-step verification for important apps like banking and email:
framing: assertive · carried by 1 article(s) · first seen 2026-10-06
🔮 - Published If a strange-looking message from Asos popped up on your phone today, you may be worrying what it could mean and whether you need to do anything.
2026-10-06 · BBC News
What can I do to protect myself after 'Asos hacked' message? · assertive framing

Claims (31 extracted, 6 hedged)

- Published If a strange-looking message from Asos popped up on your phone today, you may be worrying what it could mean and whether you need to do anything. uncertain
you → publish → anything
The online retailer has emailed customers apologising for the "unauthorised push notification" containing an external link, adding that they should disregard the message and not click on it. asserted
they → email → it
Here's what has happened, and what those who may have been affected are being advised to do. uncertain
who → happen → what
What message did people receive? asserted
people → receive → message
On Tuesday morning, Asos users across the UK were sent pop-up messages from its app that appear to have been sent by hackers trying to extort the company. asserted
that → send → company
"Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. asserted
we → compromise → instance
Engage with us, or we will leak it asserted
we → engage → it
," the message read. asserted
message → read → ?
Later that day, Asos said it took immediate action to restrict the apparent hackers' access, was investigating and working with advisers and relevant authorities on "next steps". asserted
it → say → steps
Data storage company Snowflake told the BBC its investigations had "found no compromise" of its platform. asserted
investigations → tell → platform
What does this mean for my data? asserted
this → mean → data
At this stage it isn't clear what information, if any, has been accessed. asserted
information → access → stage
On Tuesday evening, Asos told customers it may include "basic personal information including name and contact details". "However, we don't believe that any payment-card information or account passwords have been impacted," it added. uncertain
it → tell → name
While those who received the pop-up message will undoubtedly be concerned, it does not mean your phone has been hacked. asserted
phone → receive → message
What can I do to protect myself? asserted
I → do → myself
For now, the advice is: Don't click the link: asserted
advice → click → link
The hack notification included a link to a Telegram account - Asos and cyber security experts say not to click on it Change passwords: asserted
Asos → include → passwords
It's worth updating your password, including across other sites that use the same one as your Asos account. asserted
that → update → account
The advice for a strong password is to mix numbers, symbols and upper and lower case characters, and avoid using the same password across multiple accounts Turn on two-step verification for important apps like banking and email: asserted
advice → mix → banking
The National Cyber Security Centre (NCSC) calls this "one of the most effective ways to protect your online accounts from cyber criminals". asserted
Centre → call → criminals
You can usually turn it on by going into the security settings in your account Monitor transactions: Keep an eye on your online transactions for anything unusual Be alert going forward According to Charlotte Wilson, head of enterprise at global cyber-security firm Check Point, "the biggest immediate risk may be what happens next". uncertain
what → turn → Point
She says criminals know people will be searching for information online and expects there to be "attempts to exploit that confusion". asserted
people → say → confusion
But she says they should be "extremely suspicious" of emails, texts or messages claiming their account has been compromised, offering a refund or asking them to click a link to reset their password. asserted
account → say → password
People should hang up the phone if they receive any calls from someone they think might be posing as Asos or another organisation, says Which? spokesperson Kat Cereda. uncertain
Cereda → hang → Asos
The consumer rights expert says they should contact the organisation themselves afterwards through separate means. asserted
they → say → means
'An awful lot' we don't know asserted
we → know → lot
It's been less than 24 hours since the notification popped up on people's phones, and there are a number of unanswered questions. asserted
notification → pop → questions
It isn't yet clear who is behind the message, what their motivation is, how many people received the notification or how many may be impacted Wilson, from the cyber-security firm Check Point, says there's still "an awful lot" we don't know. uncertain
we → receive → firm
Asos said its website and app were operating "as normal, and customers can continue to shop with confidence on ASOS as normal" as of Tuesday night. asserted
customers → say → night
It said protecting customers "is our priority", and it will provide a further update "as soon as we have confirmed more information". asserted
we → say → information
People should visit Asos's official website directly for updates. asserted
People → visit → updates
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